Excellent Early morning Britain fans are now tuning into BBC Breakfast after Piers Morgan stopped the show.
Piers helped transform the ITV breakfast reveal into a scores hit that beat its competitor for the very first time today, with 1.29 million viewers – beating BBC’s 1.25 m.
However ratings plummeted after his smash-hit last episode and on Wednesday BBC took the lead once again, with a typical 1.42 m audiences, compared to 1.21 m for GMB.
Shares in ITV also plunged in the wake of his resignation with practically ₤ 200million rubbed out the business’s worth.
This comes as more than 65,000 people have put their names to petitions demanding the popular GMB host to go back to his providing task – with more signing every minute.
One petition, called ‘Revive Piers Morgan!’, accused ITV of treating him ‘appallingly’ and another, ‘Keep Piers Morgan on GMB for his common sense approach to life’, now has more than 113,000 signatures.
And a third, which has actually been signed by more than 39,000 people, describes getting him sacked as ‘an absolute farce’.
Piers happily stopped and smiled for the cams as he left his west London house with child Elise this morning
Overnight, simply over 54,000 Britons signed numerous campaigns requiring the popular GMB host to go back to his presenting task
Piers Morgan today tweeted a message of thanks to the Excellent Morning Britain team
Practically ₤ 200 MILLION is rubbed out the value of ITV as broadcaster’s shares plunge in the wake of Piers Morgan’s departure
By Matt Oliver, City Correspondent for the Daily Mail Almost ₤ 200million was wiped off the value of ITV yesterday as the broadcaster’s shares plunged in the wake of Piers Morgan’s departure. The former Excellent Early morning Britain host stopped on Tuesday amidst a storm of controversy over his remarks about the Duchess of Sussex’s interview with Oprah Winfrey. He had actually co-presented the breakfast programme given that 2015 and is credited with boosting its watching figures, with his combative interviews with government ministers drawing praise during the pandemic. And as financiers yesterday mulled what his departure could suggest for ITV, shares in the business fell by as much as 6 per cent. The stock lastly shut down 3.8 percent – wiping ₤ 193million off ITV’s market value. The business broadcaster, which makes the majority of its cash from marketing and producing television programs, was valued at about ₤ 4.9 billion the other day. Ed Cropley, a monetary commentator at Reuters, said the shares drop recommended Mr Morgan’s exit could cost tens of millions of pounds in lost advertisement sales which ITV ‘can’t take his departure likely’. ‘Britain’s broadcasters can now put a rate on US-style culture wars,’ he added. Under Morgan and co-presenter Susanna Reid, Good Morning Britain beat arch-rival BBC Breakfast in the rankings for the very first time on Tuesday, when it was enjoyed by 1.29 million people. Ad
Piers today tweeted a message of thanks to the Excellent Early morning Britain team and stated he ‘d achieved his one objective as he bailed out – to beat BBC Breakfast in the rankings.
He tweeted today: ‘I had one objective when I joined GMB – beat BBC Breakfast in the ratings. On my last day, we did it.
‘ That was down to the effort & devotion of the whole team.
‘ They do not all agree with me, some do not even like me, however we were a team. and we won.
‘ Thanks men. I’ll miss you.’
On Tuesday BBC got 1.25 m audiences, 33.4% share, compared to GMB’s typical 1.29 m viewers and 35.3% share.
He remained in cheerful spirits as he left his west London home today, happily smiling for the cams – as his other half Celia of 10 years shared an amusing parody video about her husband.
Celia Walden shared the Instagram video developed by comic Alexandra Haddow, which was captioned: ‘Piers Morgan’s wife getting up this morning.’
It reveals a woman blissfully awakening prior to showing her scary as she turns to see her other half in bed next to her.
One petition tells fans: ‘This man has actually stuck by our NHS when lots of others didn’t care including our government.
‘ He faces the political leaders on concerns a lot of us desire answering. He sponsored sir captain Tom ₤ 10000 to begin him off to support our NHS.
‘ Please sign this petition and share it on, provide him the assistance that he has actually given us as NHS employees.’
Another states: ‘How ITV have treated Piers Morgan after he saved among their stopping working programs is appalling.
‘ They have actually thrown him under the bus and allowed him to be bullied by an associate on air.
‘ Piers has actually turned the show into the most spoken about show on ITV.
‘ He was the only person who spoke on behalf of audiences throughout the pandemic and now he’s been bullied by the snowflakes all for speaking the fact.
‘ BRING PIERS BACK ITV.’
Another petition, established in 2019 to ‘Keep Piers Morgan on GMB for his good sense approach to life’ is likewise gaining momentum.
The total variety of signatures for the 3 polls is now more than 172,411 – up from 110,000 the other day afternoon.
There has actually been a profusion of support for Piers on social media
The program’s Health Editor Dr Hilary Jones also paid tribute, stating Mr Morgan ‘has a big heart’
Harry and Meghan’s PR team ‘sent out bizarre caution to BBC not to just use” old white males” in coverage of Oprah interview’ Prince Harry and Meghan Markle’s press group cautioned the BBC to be objective when it covered the Oprah Winfrey interview, reports state. Correspondents were stated to have actually been sent out the unusual message on Monday, hours prior to the Sussexes sit-down with the chat program host. The PR firm is said to have informed reporters not to use just ‘white old men’ when analysing the couple’s claims. One source knocked the stunt as ‘weird’ and they added: ‘This is the UK, not China.’ The latest intervention follows Meghan wrote to ITV’s employer to complain about Piers Morgan’s protection – with the popular speaker giving up GMB hours later. Campaigners yesterday blasted the ‘chilling effect on totally free speech’ and said they were composing to ITV and Ofcom. Among the Sussexes’ PRs supposedly alerted BBC press reporters to utilize a ‘broad series of factors’. A source told the Sun: ‘To be informed how to perform its coverage by a PR person is a bit weird to state the least. This is the UK, not China.’ But the BBC said: ‘We’re called by PRs all the time. We had a broad series of voices and don’t think there are concerns.’ Advertisement
On today’s GMB, Kate Garraway addressed co-host Piers’s departure – explaining him as ‘passionate’ and ‘authentic’.
Providing Thursday’s ITV show, Garraway said of her former coworker: ‘He is extremely enthusiastic. He does fly kites and have disputes however it always comes from a location of authenticity.
‘ He always thinks in what he states.’
She added: ‘He’s left. He’s decided to stop and, as he put it himself, fall on the sword of free speech.’
Garraway, whose hubby Derek Draper remains in hospital after being confessed with coronavirus in 2015, stated her relationship with Morgan ‘will go on’, including: ‘He’s been very encouraging of me personally.’
And she stated of the future of the ITV programme: ‘It’s a various show however the program goes on.’
ITV’s shares yesterday plunged by 4.3 per cent in the middle of advocates writing to ITV and Ofcom over issues of a ‘chilling result on totally free speech’.
They were fretted about the way the broadcaster insisted Mr Morgan apologise for expressing his opinion, saying reporters should be ‘totally free to express their scepticism’ about declarations made by prominent individuals without the risk of losing their task.
Toby Young, of The Free Speech Union, expressed worries it looked like ITV was ‘pleased to censure’ a reporter ‘at the demand of a member of the Royal Household’.
Previous BBC presenter Andrew Neil, who is releasing brand-new channel GB News, stated he wanted to talked with Mr Morgan about a function, saying he would be a ‘fantastic possession’.
Meghan Markle composed to ITV’s manager to complain about Mr Morgan hours prior to the GMB co-host quit following an on-screen row with weatherman Alex Beresford.
The Duchess of Sussex insists she was not disturbed that Mr Morgan stated he ‘didn’t think a word she said’ in her Oprah interview – however was stressed over how his remarks might impact individuals trying to handle their own psychological health problems, an expert told journalism Association.
Standing firm the other day, following his departure, Mr Morgan informed reporters outside his West London home: ‘If I have to fall on my sword for revealing a honestly held opinion about Meghan Markle which diatribe of bilge that she brought out because interview, so be it.’
On Monday Ms Markle went directly to ITV’s CEO Dame Carolyn McCall, the previous employer of the left-wing Guardian paper, who approved the broadcaster’s ₤ 1million deal to reveal the Oprah interview and said yesterday they were ‘handling’ the GMB host.
Mr Morgan is comprehended to have been bought to apologise – however he declined and gave up rather stating he had the right to tell viewers his ‘honestly held viewpoints’ and declaring: ‘Freedom of speech is a hill I enjoy to pass away on’.